Carlos Tabora
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Labels:
AdMob,
Advertising,
Competition law,
Google
Google's acquisition of AdMob gives it a great foothold into the mobile advertising market, but is this purchase anti-competitive or representative of anti-trust activity? Two consumer groups believe so.
 Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
Is Google’s plan then to capitalize on all of that data to both serve better ads and design better products (ala mobile)? It would seem so. Is that anti-competitive or just good business? I lean towards the latter for now, but how the FTC handles the AdMob deal could be a good barometer of how Google’s able to extend its reach in the future within the limits of regulators.
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Carlos Tabora
Filed Under:
Labels:
Twitter
Following is a good post about marketing on Twitter. It's easy to get caught in the excitement of getting followers and having them retweet the messages that you post. However, it's important to remember that marketing is about relationships and providing value to the people that have chosen to follow you.
Social Media Marketing- 5 Power Secrets of Twitter Marketing ...You should establish in your twitter marketing what we call “Growth Anticipation.” This is simply where people anticipate to GROW following you- and will GROW when they do what you suggest. But this takes time-and you have to prove you ...
Carlos Tabora
Filed Under:
Here's an interesting article clipped from MediaPost.com. It seems that given the current economy, many marketers with the largest marketing budgets are hesitant to spend more or any money on social networking sites like MySpace or Facebook.
Facebook, MySpace Aren't Making the Marketing Cut
More than one-quarter (27%) of consumer and B-to-B chief marketing executives surveyed online in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon identified social networking and word-of-mouth as the tools they would most like to introduce to their marketing mix to compensate for anticipated budget cuts--ahead of all other traditional or digital marketing channels.
However, more than half (55%) of the 180 responding chief marketers--representing brands with revenues ranging from $250 million to more than $10 billion--indicated low current interest in actually incorporating the networking sites into their plans.
"The same applies to text-messaging," Cone notes. "The channel can be used for marketing, but it's not advisable."
In short, "marketers are being smart" by not trying to use Facebook and MySpace as no-cost online billboards, he believes.
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