Carlos Tabora
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Here's an interesting article clipped from MediaPost.com. It seems that given the current economy, many marketers with the largest marketing budgets are hesitant to spend more or any money on social networking sites like MySpace or Facebook.
Facebook, MySpace Aren't Making the Marketing Cut
More than one-quarter (27%) of consumer and B-to-B chief marketing executives surveyed online in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon identified social networking and word-of-mouth as the tools they would most like to introduce to their marketing mix to compensate for anticipated budget cuts--ahead of all other traditional or digital marketing channels.
However, more than half (55%) of the 180 responding chief marketers--representing brands with revenues ranging from $250 million to more than $10 billion--indicated low current interest in actually incorporating the networking sites into their plans.
"The same applies to text-messaging," Cone notes. "The channel can be used for marketing, but it's not advisable."
In short, "marketers are being smart" by not trying to use Facebook and MySpace as no-cost online billboards, he believes.
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