clipped from mashable.com

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

Is Google’s plan then to capitalize on all of that data to both serve better ads and design better products (ala mobile)? It would seem so. Is that anti-competitive or just good business? I lean towards the latter for now, but how the FTC handles the AdMob deal could be a good barometer of how Google’s able to extend its reach in the future within the limits of regulators.